DIZZIAK
Editorial Shooting
Product Shot — 2024
In approaching this category, we aimed to showcase the product in diverse environments, related to our shoots, while maintaining a singular focus on the product itself.
Drawing inspiration from campaigns by Jacquemus and his skill in branding everything coherently, we aspired to include this approach. Our vision for these product shots was for them to serve as the primary focus of the products in the feed. Ensuring coherence with our existing assets was a priority for us, allowing these pictures to seamlessly blend in and reference one another.
We wanted to not only highlight the tangible aspects of the products, emphasizing texture, but also visually convey the sensation of hydration. By doing so, we sought to create a visual narrative that goes beyond the product itself, tapping into the sensory experience and enhancing the overall brand messaging.
Real people — 2024
The idea behind incorporating real people into our concept was to showcase a diverse range of hair styles, skin tones, and body types. Our aim was to communicate an unapologetic attitude and confidence, steering away from the use of makeup or any retouching in the photos. The vision was to present a variety of hair textures, skin tones, and body shapes in a simple, unembellished environment.
In essence, we sought to celebrate the beauty of diversity and emphasize that the brand caters to everyone—regardless of age or skin color. The choice of a plain environment was intentional, serving as a neutral backdrop that allowed the uniqueness of each individual to shine. This approach was aligned with the brand’s essence, echoing its commitment to inclusivity and representation.
Furthermore, the concept extended to creating a more sensual and private environment. This choice was made to evoke a sense of touch and highlight the intimate connection between the product and the skin. By presenting real people in a natural and unfiltered light, we aimed to convey authenticity and foster a deeper appreciation for the diverse beauty that exists across various hair, skin, and body types.
Editorial — 2024
Our editorial shoot for Dizziak was a bold celebration of the brand’s essence—vibrant, elevated, intimate, and edgy. Set in an iconic London hotel, the visuals fused fashion, music, and cosmopolitan lifestyle, capturing a spirit of spontaneity and modern sophistication. With vivid colors, sharp imagery, and expressive details, the shoot portrayed a lifestyle of joy, freedom, and unapologetic indulgence—dancing on beds, savoring late-night cravings, and living fully. This editorial expands the Dizziak universe, offering an inspiring glimpse into a world where everyday routines meet vibrant, playful energy.
Credits :
Art Direction — @javixenxo @julesfoad @sarahluisakuhlewind @julesssbrb @minkyy
Photography — @javixenxo @julesfoad
Videography — @sarahluisakuhlewind
Hair & Make Up — @ronke.olaibi & @joana.calhandro.mua
Styling — @julesssbrb @kxn.aissance @lucynaomiz
Set Design — @minkyy
Models — @laure_marchal_ @bodylondon_ @justyannick @bodylondon_
Production Coordinator & Set Manager — @sarahluisakuhlewind
Location :
The Princess Royal
Pub & Boutique Hotel
@cubitthouse