MEET ME AT LONDON
Brand Campaign
Meet Me at London is a creative platform born from our lives as graphic designers in the city. Through photography, illustration, ceramics, packaging, and more, we visually document the unique moments and everyday experiences that define life in London. Blending design with storytelling, we offer an authentic glimpse into our journey—sharing the challenges, joys, and inspirations of urban living. Our goal is to connect with like-minded individuals, fostering a community that celebrates the artistic and personal sides of city life.
Graphic Kit — 2024
We also wanted to push the project further as graphic designers by expressing our selves threw printed and designed documents and make the brand more relatable by designing a comprehensive graphic kit.
By bringing together these elements, the pack encapsulates the visuals and storytelling that define our brand. It provides a cohesive and engaging way for people to connect with and understand the essence of “Meet Me at London.” This kit is designed to enhance the overall experience of our collection, making it more accessible and meaningful.
Box Packaging — 2024
To elevate our t-shirts and the overall collection, we focused on creating unique and memorable packaging. We decided to package the “Breakfast in London” t-shirts in cereal boxes, drawing inspiration from our daily routine of eating cereal every morning. This idea felt perfectly aligned with the theme of our collection. For the design references, we aimed for a balance between bold and minimal, allowing us to be creative with the different panels of the box. By maintaining the classic aesthetic of a traditional cereal box, we ensured that our packaging would be instantly recognizable, adding a touch of nostalgia and familiarity to the unboxing experience. This approach not only enhances the visual appeal but also reinforces the storytelling aspect of our brand.
Having the beefeater on the vichy pattern felt like a strong connection and worked well visually but also for our story due to the fact the vichy pattern and the beefeater have French and English originis like our brand.
T-Shirt — 2024
We opted to create three designs that deeply resonate with our storytelling approach. Each design is hand-drawn and intentionally naive, serving to evoke the nostalgia and fragility of our personal journey while highlighting the uniqueness of our brand. The hand-drawn nature adds an authentic and personal touch, capturing the essence of our experiences in London. By embracing naivety in our designs, we aim to convey a sense of innocence and sincerity, inviting our audience to connect with the raw emotions and moments we’ve encountered.
These designs are not just about aesthetics; they’re visual representations of our narrative, encapsulating the highs and lows, the dreams, and the disillusionment we’ve experienced. They serve as reminders of our journey and the complexities of life in London. Through these designs, we aim to invite our audiance to join us on our journey through the city.
Credits :
Art Direction — Célia Bouguir & Paul Paterson