2023-2024
‘Farm 2.0’ Poster Design
2024‘The Lost Souls’ Installation
2024‘Frogz Magazine’ Print Design
THE LOST SOULS
FROGZ is a creative exploration of cars as more than machines—viewing them as cultural artifacts, carriers of memory, and symbols of human connection. Through photography, print, and sculpture, the project brings to life the emotional narratives tied to vehicles, blending raw aesthetics with thoughtful storytelling.
At its core is a handcrafted double-sided concertina print. One side captures the raw decay of cars in scrapyards, while the other depicts vehicles under covers, symbolizing care and preservation. Printed on metallic paper, the piece invites interaction, with panels designed to be torn and refolded, echoing themes of transformation and renewal.
A VW Golf dashboard from a Wembley scrapyard serves as the print's housing, bridging concept and object. This model, tied to personal history, emphasizes the intimate connections cars foster. The dashboard was meticulously reconstructed and personalized with bespoke elements like a mirrored vinyl speedometer, adding layers of meaning.
FROGZ pushes boundaries in art direction, celebrating the tactile nature of print and the emotional depth of objects. It challenges viewers to reconsider their relationship with everyday artifacts, turning the familiar into something deeply personal and profoundly human.
Credits :
Photography — Jules Lansac